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The builder behind the systems.
SoftSync-AI is founder-led by design. This page is who you’ll actually be working with, where he comes from, and what we believe about how this work should be done.
Home / About
SoftSync-AI is founder-led by design. This page is who you’ll actually be working with, where he comes from, and what we believe about how this work should be done.
The founder
I grew up on construction sites. My dad ran the business. My brother built his own off the back of it, and I helped him scale it. My dad always wanted me on the tools — what pulled me instead was watching how the business actually ran. Or didn’t.
I moved into sales and coaching, mostly working with founders who reminded me of my dad: skilled operators with full order books and no system underneath them. Quotes tracked in their heads. Jobs booked in three different places. The whole business living in one person’s phone — and grinding to a halt the moment that person was under a boiler.
That’s why I built SoftSync-AI. Not to sell software — to build the operational layer those businesses never had: systems that catch every enquiry, qualify it, book it, follow it up and keep the pipeline moving without anyone touching it.
“The kind of infrastructure a £20m company runs on, installed in a £500k one.”
— Alex Chirila, Founder · Milton Keynes, UK
What we believe
Most consultancies will tell you they’re different. We’d rather tell you exactly how we work and let you decide.
01
One scope, one timeline, one price — agreed before you commit a pound. No hourly billing, no scope creep, no invoices that need explaining.
02
The AI receptionist that answers our phone is the same one we sell. If we wouldn’t trust a system to run our own business, it doesn’t ship to yours.
03
Most firms hand over a deck and a handshake. We hand over working systems — then, if you want, we keep running them so they keep improving.
04
We measure calls answered, jobs booked, quotes chased and reviews collected. Not screen time in a dashboard nobody opens after week two.
The team
There’s no team page of stock-photo smiles here, because there’s no team to hide behind. Every engagement is scoped, built and delivered by Alex — the person whose name is on the company.
The leverage doesn’t come from headcount. It comes from the systems: SoftSync runs on the same AI stack we deploy for clients, which is how a founder-led firm keeps dozens of workflows live across multiple businesses. When you call, the AI answers in seconds. When something needs judgement, you get the founder — not a ticket queue.
Next step
It starts with a free 30-minute AI audit: we map where enquiries, bookings and hours are leaking out of your business, then give you a fixed-price proposal. If it’s not a fit, you keep the map.
Engagements typically start at £3,000. Most projects range £10,000–£50,000.
Prefer to talk first? +44 20 8016 3606 — our AI picks up · [email protected]